QR Codes Being Used For Marketing Essay

For the purposes of this assignment, a QR enactment for Coca-Cola was employmentd. The image scanned is to the right. This is a QR Code Coca-Cola places passim sports websites including ESPN.COM which is where this was found.Analysis of the QR Codes military postureHaving found the image on ESPN.COM it was expect that the next jump point would be to unity of their sports drink prints. In fact the QR Code took me to their Facebook fan summon and asked me to bid their page. The page has 58.6 million likes and shows friends who are likewise Liked the blade. As the landing page was the Facebook fan page for the brand, the c tout ensemble to challenge was to review and look over their content. As the Super Bowl was just run low weekend and Coca-Cola had a series of commercials lead at this event, there are pictures, out-takes and otherwise items that show how the commercials were made. in that respect is also a series of videos that are used for nevertheless supporting and promoting their brand.The Coca-Cola brand page is oneness of the to a greater extent comprehensive in consumer advert with exceptionally rich, varied international content. There is no overt call to serve to buy one of their beverages there is all the same an exceptional depth to the history of the brand and its progression over time. Coca-Cola is clearly noble of their history in advertising and branding, and use the Facebook timeline to show this well. They have also shown on their Facebook fan page how to take a community extremely well. The continued efforts on the part of Facebook to create communities and show how Coca-Cola fans all share common bounds unitedly is done well.ConclusionCoca-Cola is maintaining and strengthening its brand with this QR code campaign. It is also showcasing how well it integrates the galore(postnominal) channels of customer inter motion and communication with its social media efforts. The area Coca-Cola needs to remediate on however is the placement of this particular proposition QR code. It was on a sports website which have one assume it was for a sports drink. The branding for sports on the Facebook site used as the landing page was so generic to sports, it was more like a billboard. This QR campaign was intentional for a very broad, global reference and for that purpose, did extremely well.It could have been improved with the use of more effective, segmented QR codes to particularized Coca-Cola sites dedicated to specific interests. Finally, the call to action was vague and more based on building awareness. What Coca-Cola did well however was create a very effective broadcast for control people to their Facebook page immediately, driving up Likes. Coca-Colas branding is predicated on a spread message of refreshment, and they did reach out this very well. Finally the company did a great job of showing how it has created entertain commercials and promotions based on their innate expertness in consumer pro ducts branding.